Marrickville Kitchen Co.

The challenge

Marrickville Kitchen Co had no way to take orders online — every order came in by phone, which meant missed calls during the dinner rush turned straight into missed revenue, and the kitchen had no record of what was coming until someone wrote it on a pad.

What we built

• A fast, mobile-first ordering site built around the actual menu and modifiers, not a generic template
• A real-time order queue the kitchen can see on a tablet, replacing the paper pad
• Automatic order confirmation and pickup-time SMS to customers
• Basic sales reporting so the owner can see busy periods without digging through till receipts

The result

Online orders went from zero to about a quarter of weekly revenue within two months, without adding any extra phone lines or staff. The kitchen also stopped losing orders to a garbled phone line during the Friday rush.

"Our old site couldn't take online orders at all — everything came through phone calls we didn't always catch during service. The rebuild paid for itself in the first fortnight." Maria P., Owner, Marrickville Kitchen Co.